0 to 1 means making an innovation that sets the trend for the future. It does not mean iterating, globalizing an already-in-place service or product, or even intense capitalist competition. For example, China is not innovating despite having incredible amounts of money in population growth. They instead are copying everything western culture has done which just leads to more competition and pollution.
0 to 1 is only being done by a few companies currently and some historically. For example, Google which has a near-monopoly on search engines is going from 0 to 1.
What is important is that Google downplays their monopoly and it tends to act as if they art in order to avoid antitrust laws. Companies that aren’t innovating tend to do the opposite.
The best salesman in the world, the grandmasters of sales, sell to you without you even realizing it. Elon Musk is an example of a grandmaster of sales.
When forming an innovative new startup, it’s best to develop a company culture where people think alike but also have different roles in the company. The CEO should always take a salary under $150,000, and the Driving Force behind the company should be the purpose and objective of that startup, and not the incentives and benefits. Doing something truly innovative is the goal, but it’s also what drives its employees.
Employees should be full-time, not part-time or subcontractors because they get lost on the true objective of the company. They should also be on-site, avoiding remote employees, because again they get lost trying to find the company culture.
