Develop your Entrepreneurial Operations System (EOS).

Instead of 100 things, focus on 6 key components:

1. Vision
2. Great People
   1. It all comes down to getting the right people in the right seats.
3. Data (takes the ego/subjective nature out of the business)
   1. The Scorecard
   2. Measurables
4. Issues (how to solve problems)
   1. Identify
   2. Discuss
   3. Solve
5. Process (Document Everything, Package it in a binder, follow it)
   1. HR
   2. Marketing
   3. Sales
   4. Operations
   5. Accounting
   6. Customer Retention
6. Traction
   1. Rocks: 90 day goals
   2. Meeting pulse

5 Frustrations:

1. Lack of control
2. People (vendors, customers, employees, partners)
3. Profit (not enough of it)
4. Ceiling (You’ve stopped growing – you have to break through)
5. Nothing’s working

Fill out the check list assessment to determine if you are following the EOS.

In order to take your business to the next level you’re going to have to LET GO OF THE VINE!. You’re going to have to take a leap of faith. Change is scary.

1. You must build and maintain a true leadership team.
2. Hitting the ceiling is inevitable.
3. You can only run your business on one operating system.
4. You must be open-minded, growth-oriented and vulnerable.

You need to change from being your own business to making it is own entity.

1. Simplify
2. Delegate

V/TO – Vision Traction Organizer

The eight questions are as follows:

1. What are your core values?
2. What is your core focus?
3. What is your 10-year target?
4. What is your marketing strategy?
   1. Your Three Uniques
   2. Your Guarantee
   3. Your Proven Process (The Gravitas Difference)
   4. Your Target Market/”The List” of perfect prospects
5. What is your 3-year focus?
6. One is your 1-year plan?
7. What are your quarterly rocks?
8. What are your issues?

1. Marketing Strategy
2. Three Year Picture
3. One Year Plan
4. Quarterly Rocks
5. Issues

Develop your three unique value propositionsfor differentiators. And don’t apologize for not appealing to every customer.